Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from heartfiresupply.co (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

We do not share, trade, or sell credit card information to any 3rd party nor share any cardholder information for any reason other than assisting in the delivery of your product.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- [[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED]]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Section 10. Your California Privacy Rights

This Section applies to any California residents about whom we have collected personal information from any source, including through your use of our Service or by communicating with us electronically, in paper correspondence, or in person. Any terms defined in the California Consumer Protection Act (“CCPA”) have the same meaning when used in Section 10. This Section only applies to non-California residents as may be required by applicable state law in your state of residence.

10.1 What Personal Information We Collect?

We collect the following categories of personal information from consumers:

a) Identifiers. We collect your name, physical address, e-mail address, phone number, cell phone number, Internet Protocal (IP) address and account name.
b) Information In Customer Records. We collect your name, address, telephone number and cell phone number. If you purchase prescription glasses through our website we will collect your prescription.
c) Legally Protected Characteristics. In some circumstances, usually through a voluntary survey, we collect your age, marital status, gender and familial status.
d) Commercial Information. We collect information on products or services you purchased, obtained, or considered purchasing or other purchasing or consuming histories or tendencies.
e) Internet or Network Activity. We collect information regarding consumer’s interaction with our Internet website. We collect your browser type, web address you were visiting before coming to Heartfire Supply Co, search information, what Heartfire Supply Co pages you visited, duration of time spent on each page and whether consumers tried on through our virtual try on tool and how much time a consumer spends on our website.
f) Additional Information. See Section 2 above for additional information on the information we collect and how we use it.

10.2 Sources of Collected Personal Information.

We may collect personal information from the following categories of sources:

From you, including via our websites, mobile applications, telephone, text message, postal mail, social media, surveys, message boards, or other means;
Our service providers, which includes customer relationship management providers, analytics providers, hosting providers, systems administrators, and communications delivery services;
Nonaffiliated companies with which we have a business relationship, which includes our Customers;
Other third parties, which includes analytics service providers and other websites and mobile applications, online advertising partners, and other data suppliers;
Employees and job applicants.

10.3 What Do We Do With Your Personal Information?

We use the personal information we collect from you for all of the business purposes outlined in Section 2 above. Heartfire Supply Co does not, and will not, sell your personal information for monetary or other valuable consideration.

10.4 Who We Share Personal Information With?

We may share your personal information with the following categories of third parties for a business purpose:

Service Providers or other strategic partners;
Nonaffiliated companies with which we have a business relationship, such as our Customers;
Third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business assets or stock (including in connection with any bankruptcy or similar proceedings); and
Other parties described in Section 3 above.

See Section 3 above for additional information on how we may share your personal information.

10.5 Your Privacy Rights

If you are a California resident, subject to applicable law, you have the following rights under California law with respect to your personal information:

Right to Know.You may have the right to request what personal information we collect, use, disclose, and/or sell, as applicable and request the information be provided to you in a portable format.
Right to Delete.You have the right to request the deletion of your personal information that is collected or maintained by us.
Right to Opt-Out of Sale.We do not sell your personal information but to the extent we were ever to change this policy, you have the right to request to be opted out from any future sales of your personal information by us. This opt-out will not change your preferences with respect to the receipt of marketing and other communications from the Company.
Right to Non-Discrimination.You have the right not to be denied goods or services, charged Different prices or rates for goods or services, or receive a Differing level of quality of goods or services as a result of exercising the above rights.

10.6 Exercising Your Rights

If you are a California resident and wish to seek to exercise any of the rights in Section 11.5 above, please reach us in one (1) of the following ways:

a) Email. By sending an email to info@heartfiresupply.co with “California Privacy Rights” as the subject line.
b) Mail. By sending a letter addressed to:

Attention: Privacy Officer
Heartfire Supply Co, LLC

6444 San Fernando Rd.

PO BOX 5794

Glendale, CA 91201

Your request through either email or mail must identify which right(s) you are seeking to exercise (access to your personal information; provide you with your personal information; and/or deletion of your personal information). Your request must also include full name, email address and/or postal address.

You may also authorize someone to exercise the above rights on your behalf provided we can verify that individual is authorized to act on your behalf. If we have collected information on your minor child, you may exercise the above rights on behalf of your minor child.

The above rights are subject to our being able to reasonably verify your identity and authority to make these requests. These rights are also subject to various exclusions and exceptions under applicable laws. You may only make a verifiable consumer request for access or data portability twice within a twelve (12)-month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Once we receive and confirm your verifiable consumer request, we will disclose to you:

The categories of personal information we collected about you.
The categories of sources for the personal information we collected about you.
Our business or commercial purpose for collecting or selling that personal information.
The categories of third parties with whom we share that personal information.
The specific pieces of personal information we collected about you (also called a data portability request).

We may deny your deletion request if retaining the personal information is necessary for us or our service providers to:

Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 ).
Comply with a legal obligation.
Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of receipt. If we require more time (up to ninety (90) days), we will inform you of the reason and extension period in writing. We will deliver our written response by either mail or electronically. Any disclosures we provide will only cover the twelve (12)-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

10.7 Non-Discrimination

We will not discriminate against you for exercising any of your rights. Unless permitted under applicable law, we will not:

Deny you goods or services.
Charge you Different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a Different level or quality of goods or services.
Suggest that you may receive a Different price or rate for goods or services or a Different level or quality of goods or services.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@heartfiresupply.co or by mail using the details provided below:

Heartfire Supply Co
[Re: Privacy Compliance Officer]
HEARTFIRE SUPPLY CO LLC, 6444 San Fernando Rd, PO BOX 5794 Glendale CA 91201, United States

Third Party Pixels and Cookies
When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.